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What is the Scandinavian style and why is it cooler than the French fashion in clothes?

What is the Scandinavian style and why is it cooler than the French fashion in clothes?

What is the basis of the basic wardrobe of Swedes and Danes and how to repeat their stylish looks?

Stockholm Fashion Week usually takes place so modestly that only local publications write about it, but everything changed in 2013, when the whole fashion world, as if fed up with the motleyness of the Gucci and Moschino collections, and also ceasing to be surprised at Balenciaga experiments every time, drew attention to clothing style of Swedes, Danes and Norwegians. Laconic silhouettes, natural fabrics and boring “discoloration” of collections of national brands fell in love with the entire fashion industry because of the incredible versatility, because in order to wear clothes in the Scandinavian style it is not necessary to have the figure of a top model. Ivona will tell you what constitutes a mandatory set of characteristics for the wardrobe of Viking girls, as well as tell you how to best adapt it for everyday life.


The Scandinavian commitment to the style of minimalism testifies to the close connection of the historical, cultural and spiritual heritage with the worldview of modern residents of the “harsh” regions. The fact is that the love of monochrome, lack of detail and simplicity of the line is primarily associated with the ascetic views of these peoples literally on everything, including clothing. And this happened because of their religious orientation, because the main faith of the countries of the North is Lutheranism, which is characterized by maximum simplicity and laconicism. That is why a true stylish Danish or Norwegian woman will never choose an abundance of jewelry, intricate hats or unimaginably bright colors.

She will always prefer simple trousers and a warm sweater to a skirt with flounces and a blouse with a bright print, and instead of trendy wide trousers of neon colors, she will choose a “solid” denim skirt and complement it with practical wardrobe items - a jacket, comfortable boots and a simple white shirt.

Classic prints

Despite the Scandinavians' commitment to the views of asceticism and fashion chastity, they can afford to “play a little” with one of the basic prints, such as a strip, polka dots or a cage. A rare fashionista will stop the search for animal color, but even if she chooses the animal colors, it will be so simple that it’s hard for you to imagine how straightforward the print will be. In addition, if the Scandinavian dares to add a thing with a “leopard” or “python” to her wardrobe, then most likely it will not be a coat or skirt, but a simple accessory in form - a bag or belt.

Scandinavians prefer classic prints, which in a harsh environment will look appropriate, because you will hardly agree that from Sweden or Denmark the atmosphere is like an African safari. You can definitely find checkered maxi-coats, polka-dot skirts and striped blouses in the arsenal of the most stylish women of fashion in Scandinavia, so if you want to repeat their fashion feats, rely on traditional prints that are time-tested.


Such passionate and long-lasting love of northerners for monochrome images was also influenced by weather and climatic conditions in which they had to live for centuries. Winter lasts 6 months there, and daylight hours are only 6 hours, which is why it is black and gray that prevail in the collections of local designers, who are undoubtedly inspired by the "gloomy" reality surrounding them. As for other shades, the Scandinavians are just as radical and conservative: in addition to the named tones, which make up the main color array of fashionistas’s wardrobe, one can also find interspersed outfits of mint, blue, beige and white shades. Scandinavians do not really recognize color blocking, and consider onions made up exclusively of white things to be the most elegant.


One of the reasons for the Scandinavians' adherence to such a simple and concise style in everything from clothes to interior items lies in the climate of the region. Residents of cold countries are accustomed to dressing as conveniently as possible, simply and warmly, therefore in their wardrobes there are so many voluminous and warming sweaters, wide trousers and boots on rough soles. You must admit that in twenty-degree frost it is absolutely uncomfortable to flaunt in half-open coats, light asymmetric silk skirts, and even on an unstable hairpin. It is rather in the spirit of the residents of New York and Milan, for whom beauty will always be in the first place - exactly in front of comfort. Scandinavians cannot afford such luxury, so they choose sneakers, flat shoes, cozy raincoats and warm coats, and under a jacket you can put on a jacket, sweater and shirt at the same time.

Historians of Scandinavian fashion believe that the development of style culture of the XX and XXI centuries in their countries was influenced by the development of architecture and design. We are sure, you know, the Swedes are justifiably proud of the ascetic interiors, and the similar thinking also haunts them in the development of the fashion industry. However, in spite of the seeming banality of Scandinavian fashion, it seems to many people much more interesting than boring French chic and sexy Italian dolce vita. The fashion industry is tired of the endless mix of cropped tops and floor skirts, neon and prints, metallic and plastic. In contrast, the Scandinavians show concise and at the same time boring things that can decorate everyone.

Natural fabrics

Perhaps this indicator will be decisive in the transition to the Scandinavian style, if all our previous arguments have not convinced you. There is hardly a person who will say that he feels much more comfortable in acrylic or polyester than in cashmere, alpaca wool, cotton or silk. Do not be surprised that in stores of Scandinavian fashion brands like H&M and Monki you will find quite tolerable dresses made of polyester for 500 UAH. All companies in the mass market are subject to the so-called IKEA effect: value for money is important in clothing. Such an approach seems absolutely normal for commercial production, but it is not at all traditional for Scandinavians.

The bourgeoisness and elegance of French fashion, as well as the pomp, variegation, and deliberate sexuality of Italian should seriously fear a new wave of popularity of the Scandinavian style. Unusually simple, uncomplicated, but at the same time concise and very understandable, he promises to transform any lady. Do not think that girls dressing up in gray and boring things are adherents of the fashion of modern “Vikings”. Do not confuse the banality and the logically thought out minimalism of Scandinavian fashion.

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